87% of dieters or people considering starting diets are 'significantly disturbed' by retailers displaying special offers on confectionary near checkouts according to an online survey conducted by the UK fastest growing weight-loss company.
"Obesity is national problem in Britain and will cost the NHS billions of future pounds," said Alison Wetton, CEO of All About Weight, who instigated the survey.
"We consider that using special offers on confectionary to make 'impulse' sales is as detrimental to society as supermarkets selling alcohol as a loss leader," said Mrs Wetton, yesterday.
"We are in the middle of Obesity Awareness Week and we are intending to bring this matter to the attention of the Coalition Government and we will be calling for legislation to move all confectionary back to the appropriate aisle and away from checkouts."
Retailers have long used chocolate bars and sweets near checkouts to encourage children topressurisetheir parents into last minute sales but the All About Weight survey demonstrates that sweets and chocolate can prove stressful to overweight adults.
1000 dieters, or people who had expressed an interest in beginning a diet, were asked 'How do you react when you see confectionary special offers displayed near to shop checkouts?'
Respondents could choose from; 'Don't notice', 'Of no interest', 'Significantly Disturbing' or 'Stressful' as their reply.
87% of dieters (or people considering starting a diet) who answered to the survey said that the confectionary was either 'Stressful' or 'Significantly Disturbing'.
Source:
Hillgrove Pr
"Obesity is national problem in Britain and will cost the NHS billions of future pounds," said Alison Wetton, CEO of All About Weight, who instigated the survey.
"We consider that using special offers on confectionary to make 'impulse' sales is as detrimental to society as supermarkets selling alcohol as a loss leader," said Mrs Wetton, yesterday.
"We are in the middle of Obesity Awareness Week and we are intending to bring this matter to the attention of the Coalition Government and we will be calling for legislation to move all confectionary back to the appropriate aisle and away from checkouts."
Retailers have long used chocolate bars and sweets near checkouts to encourage children topressurisetheir parents into last minute sales but the All About Weight survey demonstrates that sweets and chocolate can prove stressful to overweight adults.
1000 dieters, or people who had expressed an interest in beginning a diet, were asked 'How do you react when you see confectionary special offers displayed near to shop checkouts?'
Respondents could choose from; 'Don't notice', 'Of no interest', 'Significantly Disturbing' or 'Stressful' as their reply.
87% of dieters (or people considering starting a diet) who answered to the survey said that the confectionary was either 'Stressful' or 'Significantly Disturbing'.
Source:
Hillgrove Pr
No comments:
Post a Comment